Bag ‘em and
Tag ‘em.
ETHNOS COFFEE ROASTERS
Local coffee roasters elevating the bean game in Memphis needed a brand, an art direction, and some flagship packaging. If you think we’re going on a bear hunt before we’ve had our coffee, you don’t know LFB.
With elevation on the mind, we extracted this interesting topographical as the central element for Ethnos new mark. These lines are also formed around the simple shape of that magical bean. Take a moment, and pour over all the details.
The base of the bags are specifically geared to the processes they’ll move through. And the vertical layout of the interchangeable labels makes it clear and simple to talk about origins and tasting notes.We make stuff that gets used. It has to be useful, and look good doing it. The versatile art package we created for the Ethnos brand wraps around their coffee bags and leaves an unmistakable mark that’s both functional and playful. 
Ethnos x Nike – Just Brew It
A custom kit for the Ethnos x Nike collab in celebration of the swoosh crew’s employee event, Just Do It Day 2022.
