Drink for the Arts.
VIVE LE BROOKS
The stakes for an art museum fundraiser may be high, but the style gets to be refreshingly loose. A bit tilted, a little tipsy perhaps, Vive is about the good times to come when you’re not taking yourself too seriously.
SERVICES
Identity
MERCHANDISE
DigitalVive Le Brooks raises a glass to Tennessee’s oldest and largest art institution through a series of toasts to the Memphis Brooks Museum of Art’s present and future success. So we attached a simple clutch of grapes below the iconic Brooks logo to discreetly accompany this campaign through each iteration.
A cohesive style is displayed throughout the campaign’s four fundraising affairs. We used sculptural busts and bright color palettes to conjure intriguing designs that would grab potential donors’ attention on collateral, digital, and signage.
The three celebrations’ designs take direct inspiration from the French Revolution, Neoclassicism, and of course, the art lover’s favorite fruit, Wine.
"Vive Le" translates to "Long Live" - Long Live the Brooks!
The second event, Vive Le Vin, is a weekend-long celebration and auction featuring a curated selection of the country’s finest wines.
Each invitation is foil-stamped in gold and printed on an ultra nice vellum sheet. Custom auction paddles were created for the bidding and also to serve as keepsakes from the event.
As the weather cools we heat things up with an unforgettable night of inventive open flame cooking and craft libations at the third and final event, Vive Le ‘Que.
Nothing quite says art museum cook-out like a bust of a pig. This barbeque’s colors are vibrant and fun, with a peach tone balanced by a bright green. 
At the kick-off event, Vive Le Brooks, column wraps in the museum’s rotunda teased the upcoming series’ designs.
