The Ultimate Adventure Basecamp.
CITY CAMPER
City Camper is an adventure basecamp at the foot of the Pisgah National Forest. This destination hotel-campus in Brevard, NC was designed for the cycling community, who’ve been coming here for decades to access the world-class riding this stretch of the Blue Ridge has to offer.
We pried the badge off an old head tube and doubled the C above and below this sloped line to create a classic mark that holds the City Camper story.
ENVIRONMENT
The longer you stay, the more you see. The layered design details throughout the property were added for optimal efficiency and traveler comfort.
The 87,000-square foot, 120-key adventure basecamp boasts three-plus acres of greenery, lodging, wellness, bike valet and tune-ups, F&B and so much more. Every inch of the space in service to joyful, abounding adventure.
RETAIL BIKE
The project was designed around the Brevard community, so what better way to get out there in the thick of it than with merch on wheels? We outfitted a retail bike designed to bring the best of City Camper to those it was built for.
Every time the City Camper retail bike hits the town for a joy ride, it brings with it the support, energy and joy of the entire community. without them, it'd be just another place down the road.
MERCH & APPAREL
City Camper was due for custom merch that lived up to its name. We tapped into everything the project stands for - family, community, cycling, coffee, craft breweries, all outfitted with the explorer in mind.
SOCIAL
