Stay. Tuned.
CENTRAL STATION HOTEL
Encompassing all things Memphis, the Central Station Hotel was created as a way station for the curious traveler as well as those just looking for a good time.
When it opened in 1914, Central Station was a lively train station bustling with folks traveling to, from, and through the Bluff City. But as Americans everywhere shifted away from rail travel in the 1960s, the station’s activity began to decline. Though the station itself remained open, the historical building was underutilized and eventually ignored. The Central Station just never quite lived up to its full potential.
The challenge was clear: transform this once-bustling hub into an essential presence on the now revitalized S. Main. Drastic measures were called for, and thankfully that’s our specialty. With the tracks as our guide and the station’s unique history and location as our foundation, we created a boutique hotel brand that feels anything but small and confined.
We created a custom typeface that mimicked the original and then we accented it with a subtle flair of our own.
SIGNAGE / WAYFINDING
As we implemented our signage and wayfinding, we reused some of the original train station signage with updated neon lights.
We snatched this shipping container off a train, flipped it on its head, and created a monument sign.
ADA SIGNAGE / ICONOGRAPHY
INTERACTIVE
The Central Station Hotel’s website is not just some booking and reservations tool. Through an evocative, user-friendly interface, detailed sections highlight the hotel’s fascinating history and its many amenities & features, as well as an extensive list of Memphis attractions.
COLLATERAL
The Central Station Hotel bolt can be found on everything from passports and stamps to stationery, pens, and cups.
