Church League
CMDS - GUARDIANS
The identity and look of the CMDS athletic program had been diluted and exhausted after decades of shifting priorities. Several years into our relationship with CMDS, we were asked to imagine it from the ground up.
It’s not a logo. It’s a shield. Stand behind it. Fight for what’s on it.
Though governed separately, the CMDS campus shares ground and facilities with the church it grew out of 60+ years ago. And it’s the church that guides the athletic program CMDS students participate in.
Working closely with the church and the school, we crafted AN icon that honors them both and tells the bigger story. The CMDS cross-inspired compass star + Christ Church’s recent rebrand + the essential shield that leads them both forward… these are The Guardians.MERCH & APPAREL
From banners to spirit gear to uniforms, we refreshed all of their production items. Showcasing the compass star and shield, we made 'em the coolest kids on the block.
ENVIRONMENT
MASCOT
Two years later CMDS was looking for a character the kids could wrap their arms around, someone who could really bring the story we built to life.
MEET GABE
He’s the O(riginal) G(uardian) around here.
Inspired by a certain Guardian Archangel, Gabe is a feisty lion who reps everything we love about the CMDS mission and our community.
Fierce, loyal, fun-loving, courageous, humble and hard-working, Gabe is the persona CMDS kids can rally to, cheer for and celebrate with.Just like his namesake Gabriel, our Gabe’s courage and loyalty never waver. He stands as a symbol of joy, faith and integrity, inspiring our kids to be their best in moments big and small. Gabe reminds us that life is a team sport.
