The heart of the matter.
MPHEART
For MPHeart’s newest print and digital campaign, we started off focusing on our previously designed logo. This heart is about access to the wide-open joy and unbridled excitement that is every child’s birthright.
A logo inspired by the perfectly imperfect brush strokes of a child’s painting - the heart he drew on your Mother’s Day card, the unprompted image she left on the fence when you put the brush in her hand. This is the heart of the matter. This is what animates MPH’s mission. They have your heart. So we’ve got theirs.
STATIONERY
INTERACTIVE
We gave the MPHeart website a real shot of life. The redesign flows naturally from strength to strength.
Copy speaks warmly and competently to the parents who are weighing what’s best for their little ones. Images delight & remind everyone what we’re in it for - kids getting to be kids, full throttle, hearts on their sleeves.AD CAMPAIGN
We brought this message to life in their most recent ad campaign through playful photography and graphics that display the joy of a child on print, digital, and signage.
