We get talent.

BAYARD

We get you. We get them. We get it. For almost 100 years, Bayard has led the way as a recruitment marketing and talent insights company.

SERVICES

Strategy
Identity
MERCHANDISE
Digital

The Road Goes On.

In 1923, Bayard got their start and name right here on Bayard St. For nearly 100 years, Bayard has traveled up and down the road with their partners, and while the tools of the trade change, their commitment to their clients and clients enterprises never does.

As a recruitment marketing and talent insights leader, Bayard’s approach is fundamentally about partnership and shared values on that long road. It takes innovation inspired by institutional wisdom to deliver on our promise. The economic times & scenery change, but what it takes to get up and down this road does not.

We get you. We get them. We get it. For almost 100 years, Bayard has led the way as a recruitment marketing and talent insights company. But as times change, how your brand speaks to the world needs to change too.

Using the archetypes of the Sage and the Hero, we were able to build a voice that speaks boldly to its audience and shows the importance of a strong partnership on the long road.

Archetypes

THE SAGE.

Wistful and wise, open-minded to new ideas.

Undaunted, intrepid and deeply loyal to our customers, Bayard relies on innovation that stands on the shoulders of experience. As a Sage, we show our clients the way forward.

Adaptability is the practical application of empathy. 
We understand that everything is a learning experience. Absorbing new perspectives drives self-reflection in the form of wisdom. Our actionable solutions face reality as it is.

THE HERO.

Expert mastery in a way that improves the world.

The right recruitment marketing and talent insights drive efficiency on all fronts. Our method increases retention at the same time that it attracts real talent.

A partner is self motivated, sees themself with skin in the game, feels the stakes and welcomes them. That’s how we are with you, and that’s how you’re going to attract real talent.

INTERACTIVE