Look up. Look out.
CLARK TOWER
From anywhere in East Memphis, when you look up, the Clark Tower looks back. This steady giant has been taken for granted, underestimated for far too long. That’s over with now.
This is not just a building. It’s an antenna for enterprise in Memphis. It’s a hive thrumming with what’s to come for our city.
Clark Tower has outlasted any number of fads since the early '70s. With a kiss of Decco feels, we created a fresh identity using new colors and a simple geometric pattern honeycombed around the parking structure.
We created a custom pattern that mimicked the original architectural details of the building’s parking garage, as a nod to the building’s history.
INTERACTIVE
COLLATERAL / MARKETING
For the print and social media campaign, we chose individual cheerleaders to embody each shoe's personality.
PHOTOGRAPHY
Get some Perspective.
