All Rise.
ALTA LOFTS ON THE LEVEE
Above the fray of downtown Nashville, the Metrocenter neighborhood hugs the bank of the Cumberland River as it bends north around the City. Perched on the levee and right alongside the famous Greenway, Alta Lofts is a highly amenitized new living community from Wood Partners.
SERVICES
Strategy
Identity
Wood Partners’ Nashville team reached out in early 2024 for a complete brand kit. Logo, Art, Messaging, the works.
The separator here is location. Unlike the dime a dozen developments sprung up all over Nashville, ALL offers wide landscape views, the levee as a front porch, the restorative properties of the river rolling by, fresh air, open sky sunrises and the rarest urban amenity of all, quiet.
In the same way the development weaves all these values together, so does our visual identity and brand messaging. Our essential elements for the mark came down to the elevated levee, the flowing water below and the natural sunlight rising over all of it.
DIGITAL STRATEGY
OUT OF HOME
The woven textures and colorways echo this energy coursing throughout the project.
BRANDED ITEMS
MESSAGING
Alongside that fresh market position, ALL has prioritized a development ethic that threads social, physical and mental wellbeing throughout an A+ amenity ecosystem.
The messaging leans into experience. Living here feels different. Your best self comes out of the balance found in nature, wellness and community.Whether you’re Networking or Notworking, fine by us. You’ll need the spaces that spark both.
