We’re picking up the pace.
Need for Speed
NINETY WEST RACING
Ninety West is a competitive Memphis cycling team that has raced all over the country but is primarily focused on the Southeast.
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Ninety West is a competitive Memphis cycling team that has raced all over the country but is primarily focused on the Southeast.
Ninety West Racing takes its name from the Meridian that tracks the Mississippi River and crosses the heart of Memphis on its way around the globe. We broke apart that infinite line and used the pieces to build a logo inspired by the roads and trails where these guys put in their work.
RIDE 2 ROSEMARY
Every fall a convoy of riders from the Memphis cycling community saddle up for the 5 day, 500+ mile ride from Memphis to Rosemary Beach to raise support for the fight against cancer.
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At the bottom of their kit each rider rocks a leg band that bears the names of the fighters this team makes the journey for.
MILES 4 MILLA
Miles 4 Milla is an annual race to support The Baptist Center for Good Grief in honor of the memory of Milla & Elle Gieselmann.
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Every year since it began we’ve sought to design a unique visual identity for this powerful event. Innovative illustrations and animation work tease out the rich intersection of childhood, community, and adventure where a love of bikes is born.
Our character design for the 2020 event grew into a full animated illustration that spread across all of the visual collateral.
TRI-STAR CX
The Ninety West Team’s signature event every year is the Tri-Star CX Race Weekend at Shelby Farms here in Memphis.
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The Ninety West Team’s signature event every year is the Tri-Star CX Race Weekend at Shelby Farms here in Memphis.
This multi-terrain course brings cyclists in from around the South for a raucous, competitive weekend. Between the iconic buffalo herd at Shelby Farms and the rich story-in-three-parts of the Tennessee state flag, we had plenty of elements to lean into for a memorable visual ID.
CLEAN SPORT
Clean Sport is a movement that encourages athletes everywhere to train and compete without performance enhancing drugs.
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The universal sign for infinity invites us to embrace ending unfair play in competitive athletics forever. Clean Sport’s merchandise carries this insignia as both icon and type throughout its campaign.
