Change for Memphis.
KEMMONS WILSON FAMILY FOUNDATION
The Kemmons Wilson Family Foundation was created in Memphis in 1960 to make positive investments in the city loved by both Dorothy and Kemmons.
The Kemmons Wilson Family Foundation emerged from Covid with a renewed sense of passion and purpose for the city of Memphis. As the 3rd and 4th generations take the reins and continue to steward that legacy, they came to us to refocus their language and logo.
As the leaves of the Wilson family grow and multiply, their shared values, mission and heart for this city remain at the center. For them, Memphis is the family that matters most.
Two distinct shades of green echo the iconic Holiday Inn hue throughout these collateral pieces.
