A friend of ours had a vision of bringing the creative community in Memphis closer, so he started a conference that brought creatives in from all over the United States.
We illustrated that vision to ask, “What came first: the cog or the wheel?”
We built our art direction around the year’s messaging that reflects the fluidity and beauty of creating together, like a successful well oiled machine. whether this was also a natural extension of the “gear” mark in the Creative Works logo.