KIMPTON BANNEKER - HOSPITALITY

The Banneker Hotel is located in the heart of the capital just above Scott Circle, fixed among historical neighborhoods and government embassies. Here, the guest is embraced by a deep consideration for the journey that brought them and a warm respect for the needs that will guide their stay.

The Foundation

This Kimpton property, previously Hotel Rouge, reopened in early 2021. Ahead of the hotel’s opening, LFB was tasked with naming, art direction, signage, wayfinding, collateral, and the works. Before we dove into design, we identified our muse and built our brand persona.

This step is crucial in the storytelling process. Defining a brand takes thoughtful consideration of who your customer is, what their wants and needs are, how we can help them, and what solution we’re providing.

Introducing Olivia

AGE: 38, OCCUPATION: DESIGNER BOSS LADY, SALARY: $250-300K

Effortless yet refined, Olivia, a married mother of two, is the founding partner at a well-respected international design firm. To her friends and family, she is Liv; approachable and warm, confident, intelligent, and strong. She finds joy through adventure, extending business trips to explore, yet returns to places that provide comfort.

Spotify Queue

Brand Allegiance

Key Takeaways

A well-defined brand personality allows you to connect with customers on a deeper level, build brand loyalty, and resonate with a target demographic. For Liv, we can extract a few of her persona attributes onto the Hotel’s material selections, interior/exterior finishes, collateral pieces and menu concepts:

Understated Luxury
Attentive to Detail
Soft Textures/Tones
Effortlessness & Ease

When focusing on an alignment of values, we can design a stronger, more effective visual identity and physical space built on connection. Take the time to define what you want to be known for.

On your next visit to the Nation’s Capital, stop by Kimpton’s Banneker Hotel lobby and see if you spot Liv. She’ll be commanding the space with her confident, independent demeanor and genuine approachability. You can’t miss her.

Welcome to Banneker

Meet Our Muse

The Banneker Hotel is located in the heart of the capital just above Scott Circle, fixed among historical neighborhoods and government embassies. Here, the guest is embraced by a deep consideration for the journey that brought them and a warm respect for the needs that will guide their stay.

The Foundation

This Kimpton property, previously Hotel Rouge, reopened in early 2021. Ahead of the hotel’s opening, LFB was tasked with naming, art direction, signage, wayfinding, collateral, and the works. Before we dove into design, we identified our muse and built our brand persona.

This step is crucial in the storytelling process. Defining a brand takes thoughtful consideration of who your customer is, what their wants and needs are, how we can help them, and what solution we’re providing.

Introducing Olivia

Spotify Queue

Brand Allegiance

Key Takeaways

Understated Luxury

Attentive to Detail

Soft Textures/Tones

Effortlessness & Ease

When focusing on an alignment of values, we can design a stronger, more effective visual identity and physical space built on connection. Take the time to define what you want to be known for.

On your next visit to the Nation’s Capital, stop by Kimpton’s Banneker Hotel lobby and see if you spot Liv. She’ll be commanding the space with her confident, independent demeanor and genuine approachability. You can’t miss her.

Holler at us

Meet Our Muse

The Banneker Hotel is located in the heart of the capital just above Scott Circle, fixed among historical neighborhoods and government embassies. Here, the guest is embraced by a deep consideration for the journey that brought them and a warm respect for the needs that will guide their stay.

The Foundation

This Kimpton property, previously Hotel Rouge, reopened in early 2021. Ahead of the hotel’s opening, LFB was tasked with naming, art direction, signage, wayfinding, collateral, and the works. Before we dove into design, we identified our muse and built our brand persona.

This step is crucial in the storytelling process. Defining a brand takes thoughtful consideration of who your customer is, what their wants and needs are, how we can help them, and what solution we’re providing.

Introducing Olivia

Spotify Queue

Brand Allegiance

Key Takeaways

Understated Luxury

Attentive to Detail

Soft Textures/Tones

Effortlessness & Ease

When focusing on an alignment of values, we can design a stronger, more effective visual identity and physical space built on connection. Take the time to define what you want to be known for.

On your next visit to the Nation’s Capital, stop by Kimpton’s Banneker Hotel lobby and see if you spot Liv. She’ll be commanding the space with her confident, independent demeanor and genuine approachability. You can’t miss her.

A Lot of Winners

Campaign Composure

Holler at us