The Salt of the Earth.


LE SEL — THE BANNEKER HOTEL

The Banneker needed a public facing moment that grounded it in the neighborhood. A restaurant for locals and guests that stood both apart and within the hotel. We came up with a lovely little streetfront French bistro. This is Le Sel.

SERVICES

Strategy
Identity
merchandise
Digital

WEBSITE

leseldc.com

As ever it’s the essential flavor, the people, that make a place special. This infinite, granular prism of a salt crystal is sketched with a light touch in our designs for Le Sel.

A dash of salt can go a long way. So we always have an eye on how the art can break apart and travel throughout a project’s universe. For Le Sel the hand drawn, textured elements in our design carry the brand right alongside the hand crafted cuisine and cocktails.

MENU SYSTEM

WEBSITE

The richness of our art loses nothing in translation for our web designs in these menus for Le Sel. Desktop and smartphone each flow intuitively, reflecting the aesthetic of the bistro experience.

VIEW CASE STUDIES


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