The whole bowl.
ZAKA BOWL
In a city where vegan can be considered a four-letter word, Zaka Bowl brings a new brand of soul food to the Bluff City.
SERVICES
Identity
MERCHANDISE
Environment
Zaka means purity. And it doesn’t get much more pure than the all-vegan menu at Zaka Bowl.
Every meal at Zaka Bowl is based...well, in a bowl. You start with a base grain and then decide which combination of fresh veggies, proteins, and sauces will color your bowl. We took that same process and used it as inspiration for our art direction.
We crafted custom icons for each level of the bowl, starting with the grains in the mark itself, and used them to educate new customers on the ordering process.
Mint and broccoli, eggplant and roasted beets, cherry tomatoes and sriracha, sweet curry sauce and charred corn all combined to shape our color palette.
Each bowl is meant to cultivate a healthier, happier you. No wonder their bowls are in the shape of a smile.BRANDED ENVIRONMENT
