Damn Hot.
HATTIE B’S HOT CHICKEN
Hattie B’s takes Nashville’s chicken game and steps it up in a big way. A rapidly expanding national brand, there isn’t a drop we haven’t had a hand in, and it is one of the relationships that has defined us.
Named after the owners’ family matriarch, Hattie B’s offers a non-fussy, fun approach to a high quality product. We took that same approach to tackling every aspect of their brand.
While the look of the brand gives a nod to southern cooking heritage—think hand painted signs on the side of a chicken shack— the environment of each Hattie B’s location is specifically crafted to fit the neighborhood and architecture in which it resides.
Not a lot of folks will stand in line around the block for some chicken, but it’s the usual at this place. That’s because this isn’t just “some chicken.” It’s Nashville’s famous hot chicken at its finest.
ENVIRONMENT/SIGNAGE
We design each new Hattie B’s location to live up to the hot chicken hype.
detailed designs inside and out, a killer paint job, fresh touches that punch up Hattie B’s story and some surprising new art. We keep pushing the brand to the limit, and we keep finding out there isn’t one. It just gets richer and deeper
FOOD PHOTOGRAPHY
We log some serious time in the LFB campus studio and darkroom for our fave Hot Chicken outfit. These shots are dripping with flavor. They are incredibly distracting to look at all day. And they’re just a taste of what we get up to.
PACKAGING
MERCHANDISE
Shop it like
it’s HOT.
We create location-exclusive merchandise and apparel that encourage both interaction and local pride, extending the brand’s organic reach by letting the customers do the advertising for us. These branded items, no matter how small, play a big role in their brand awareness.
INTERACTIVE
DIGITAL STORYTELLING
FLEET / VEHICLE WRAP
