Relax.
It’s Pizza.
EXLINES’ PIZZA
Exlines’ Memphis-style pizza is a tradition running 50 years deep around here.
Ready for a redesign, we dug into Exlines’ to pull out the real story of what this place represents…
...the families and generations that have defined it on both sides of the counter. From there, we composed a classic visual identity that leans into an 80’s inspired golden age of take-out pizza.ENVIRONMENT
PACKAGING
APPAREL
