Ahead of the Class.
ST. GEORGE’S INDEPENDENT SCHOOL
One of the Mid South’s most progressive and compelling secondary schools sought a comprehensive refinement of their visual identity. We paired it with a new public-facing voice that matches their posture as a 21st century standard setter in the stodgy prep school scene.
We cleaned up their logo by removing the in-lay and drawing a T that doubles as both Cross and Sword .
St George’s features a hands-on, project based approach to modern education rooted in profound relationship building among students, faculty and families.
All of that is set against the incomparable backdrop of their main campus, where childhoods unfold upon a rare canvas.
SET OUR COURSE
We found a message that resonates indoors and out, that recognizes the agency and individual responsibility of each kid at this Independent school.
It’s your path. Walk it.
Throughout our process we captured on-site media to build out a content library framed by the new art and message.
PHOTO / VIDEO
With less than two weeks notice, LFB wrote, shot and produced a broadcast commercial for St. George’s that ran during the ’24 Summer Olympics.
All social posts and emails drove users to the Give Back Home site which highlighted all areas of giving and the goals of the campaign.
We utilized specific development techniques to display a “film strip” of historic pictures to further play on the nostalgic connections alumni have to their school.
ATHLETICS
We came for the Athletic Department next.
When the question posed is - what does our mythological beast of a mascot look like? - there’s no right answer.
Until there is.
SPIRIT SHOP
ENVIRONMENT
