Brothers for Life.
CHRISTIAN BROTHERS HIGH SCHOOL
As one of the oldest and most respected institutions in Memphis, CBHS holds equal parts legacy and promise for the future. To alumni, students, and their respective families, Christian Brothers High School is home.
For the largest capital campaign in their nearly 150-year history, we beckoned the school’s most stalwart supporters to Give Back Home.
with a balance of nostalgic imagery and testimonials from hand-selected alumni and former staff and present-day visuals of the school and its students, we showcased the timelessness of the Christian Brothers experience.
VIDEO CAMPAIGN
Using the school’s strong organic reach, we highlighted areas most dear to alums: the arts, athletics, the burgeoning STEMM program, faith, and — perhaps most importantly — brotherhood.
A custom score was created for each video, each track given cohesion by a marching drum base.
All social posts and emails drove users to the Give Back Home site which highlighted all areas of giving and the goals of the campaign.
We utilized specific development techniques to display a “film strip” of historic pictures to further play on the nostalgic connections alumni have to their school.DIGITAL STRATEGY
For the widest spectrum of users, the giving portal had to be seamlessly intuitive. We customized donation software to maximize the donor’s potential gift and make the process as easy as possible.
The timeless look of the campaign made its way to a new line of merchandise for current and prospective students.
BROTHERS DEVELOPMENT CENTER / ATHLETIC COMPLEX
To make the walls of their state-of-the-art athletic complex — the first physical product of their capital campaign — reflect the school’s singular history and exciting future, we combined timeless iconography with reverent imagery & copy and employed a modern installation design to carry the new facility through the next 150 years.
THE MARR DEPARTMENT OF BUSINESS AND ECONOMICS
The Give Back Home campaign enabled the creation of the Marr Department of Business and Economics. We created a classic crest and identity, print content, and ads for this new department.
