
Varsity approached us to create a shoe campaign that upped their cool factor, while still staying true to the brand they had built over the past 40 years.
VIDEO CAMPAIGN
For the print and social media campaign, we chose individual cheerleaders to embody each shoe's personality.


Packaging
Shoe personality was further demonstrated in packaging elements such as hang tags and custom insoles.



Tech Terminology
We created a new lexicon and iconography system for Varsity-exclusive technical shoe terms to showcase their material, construction, and quality.