Brand Journey

Soli

naming, Branding, Identity System, Website, Collateral, Apparel, Environment, Signage

The plural of one.

With your team at Soli, transforming your health doesn’t have to be a solo act.

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Brown Dudley was diagnosed with a rare form of leukemia at age 35. To rebound from the ravages of chemotherapy, he discovered that a complete lifestyle change based in solid nutritional support and guidance was his only option.

He found a local company called Ultimate Foods that specialized in pre-prepared, healthy meals to help him during his recovery. Within two years, he purchased the company and approached us to help him take it to the next level.


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Soli is defined as the plural of solo. We redefined it as the moment the individual strength of one person combines with the individual strength of another to create a singular path to wellness.

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We delivered a brand platform and a new name that succinctly captured the holistic evolution of that brand: Soli.


 

PRINT COLLATERAL

 
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INTERACTIVE DESIGN

 
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