Brand Journey

Mop/Broom Mess Hall

Branding, Website, Signage, Environment, Apparel

sophisticated meets blue collar

A simple & approachable design pairs nicely with City House’s James Beard Award winning Chef Tandy Wilson’s newest kitchen.

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Exterior

A bright green was selected to add a punch to the exterior and express the laidback and no rules atmosphere.

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Simple type treatments made all from live type reference the former home of the space as a broom and mop manufacturing facility, conveying a blue collar yet smart and sophisticated appearance.


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Interactive

A simple, clean one-page design highlights both the menu and food in an easy-to-navigate user experience.


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