Brand Journey

Cordelia's Market

Branding, Naming, Environment, Website, Collateral, Signage

Bless Your Cart.

A warm reimagining of a family grocery store brings contemporary comfort to a neighborhood staple.

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After 20 years of operation, a beloved neighborhood grocery wanted a modern overhaul rooted in Southern familiarity. We began crafting its new identity by combining classic typography and an inviting color palette with flourishes of antique detailing.


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Cordelia’s Market was named after a family matriarch, so we used casual Southern vernacular and residential interior finishes throughout to evoke the comfort and nostalgia of being at Grandma’s house.

To embrace and encourage the market’s role as a community hub, we shifted the kitchen back away from the café space to create new seating areas intentionally positioned towards the neighborhood and changed the verbiage of the wayfinding from goods-centric solutions to sincere neighborly salutations, just like how you’d talk to a neighbor. Cheers, y’all.


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Interactive