Brand Journey

City House

Branding, Apparel, Collateral, Website

You’re gonna want to call ahead.

With an emphasis on fresh, local ingredients, Nashville’s City House infuses Italian cuisine with country style.

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For over 10 years, the dichotomy of the space has been a physical manifestation of James Beard Award winning Chef Tandy Wilson’s culinary contrasts: Keep it simple, but keep it challenging. Keep it warm, but keep it fresh. Keep it old, but keep it new.

City House sits in a warehouse that spills into a turn-of-the-century home— it is literally a house within the city.

All of these contradictions came together to create the art direction for City House. Start with a simple cross-section of a house, then challenge that simplicity with an engraving of a tentacle. Capture the orange glow of a fiery pizza oven and snuff it with freshly cut produce. Take centuries old woodcuts and literally turn them on their heads.


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menu system

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Those historic woodcuts of trout, beef, octopus, and vegetables create an omnivorous backdrop to City House’s ever-changing, locally sourced menu. Printed in house daily, it was important that each menu still retain a high-quality, handmade feel and create minimal waste.

We sourced and designed sheets that allowed 10 unique menus to be printed at a time, with only 1/4 in. waste on each side.


 
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INTERACTIVE DESIGN

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KITCHEN APPAREL

With these same woodcuts as the base, our City House apparel is much like Chef Tandy’s dishes— just a few ingredients combined and then executed in a simple, yet unexpected way.
— LFB

AMERICAN DREAM

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