Classic southern look, playful personality
With some good-lookin’ typography and a pinch of whimsy, Central BBQ has no shortage of charm.
Authentic, classic typography finds life in the new brand through neon signage, super graphics, murals, and more.
An atypical, Memphis-inspired palette of texture and color brings continuity throughout the Poplar location.
Every inch of Central BBQ’s Poplar location was carefully planned and designed to create a cohesive, intuitive space.
An in-person experience, online.
We utilized a refined sitemap to better prioritize and showcase important content. By developing a clear user-experience inline with Central BBQ’s core values, it’s easy to read the menu, get hours, order merch, and more, on desktop and mobile alike.