Brand Journey

Central BBQ

Branding, Environment, Website, Strategy, Collateral, PR, Advertising, Apparel

smokin' bbq, smokin' new design

Central BBQ gets a new brand as it begins regional and national expansion.

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Classic southern look, playful personality

With some good-lookin’ typography and a pinch of whimsy, Central BBQ has no shortage of charm.


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exterior signage

Authentic, classic typography finds life in the new brand through neon signage, super graphics, murals, and more.


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An atypical, Memphis-inspired palette of texture and color brings continuity throughout the Poplar location.


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Every inch of Central BBQ’s Poplar location was carefully planned and designed to create a cohesive, intuitive space.


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Interactive

An in-person experience, online.

We utilized a refined sitemap to better prioritize and showcase important content. By developing a clear user-experience inline with Central BBQ’s core values, it’s easy to read the menu, get hours, order merch, and more, on desktop and mobile alike.



Merchandise

 
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