A simplified navigation helps customers pinpoint exactly what they need to find.
By approaching the redesign mobile-first, customers can rest assured their experience will be optimized for any device they use.
Appeal to a broader customer base
The design refresh for bpiteam.com allows customers to easily see the products, materials, and trusted brands in use. Inspired by interior design mood boards, the products are creatively showcased to appeal more to the architects and designers who use the products.