Brand Journey

BPI

Refreshing web presence

Bringing the online face of bpi into modern times while utilizing contemporary design and development to create a website that lasts.


A simplified navigation helps customers pinpoint exactly what they need to find.

By approaching the redesign mobile-first, customers can rest assured their experience will be optimized for any device they use.



Appeal to a broader customer base

The design refresh for bpiteam.com allows customers to easily see the products, materials, and trusted brands in use. Inspired by interior design mood boards, the products are creatively showcased to appeal more to the architects and designers who use the products. 



BPI Prestige


Refresh to the prestige web experience

We revamped the bpi Prestige site to visually & structurally connect bpi Prestige & bpi Team into two united but distinct brand entities. bpi’s iconic brand is reinforced throughout with a geometric, grid-oriented design.



Before & After

 

A refined experience

Cohesive organization of the Prestige product lines & dealers along with an integrated sample finder questionnaire creates a more targeted, refined shopping experience. By utilizing contemporary design & development practices, we built a sales tool ready for any device.


a sales tool as useful as the products

The new bpi Prestige showcases the Prestige product lines in a way that is useful & functional for the bpi sales team, as well as consumers, architects, designers & dealers. It easily allow potential customers to find & research a Prestige product & dealers that carry it, while providing a centralized hub of the Prestige product collections for sales reference.