Journal

Medical Field Notes

In the medical field, sterile conditions are good. Outside of the exam room? Not so much.

Here are some of our past journeys and the stories behind them.


 

BARIFORM

The Science of Weightloss

Aimed at providing an alternative to surgery, Bariform utilizes a simple yet scientific approach to create customized plans for achieving sustainable weight loss.

We brought the brand to life through a communications campaign that reached people in both the print and digital space.


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We saw a six-week media buy as a great opportunity to convey the Bariform process one step at a time. But we wanted to make sure that anyone could have the entire experience at any one time, no matter when their engagement with the brand began. So we drove people to a custom microsite we created that housed the entire campaign, and gave everyone an opportunity to have an in-depth interaction with every part of the process.

See the Change


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MAIN STREET DENTAL

Flossin'

There are two definitions of floss, one traditional and one slang. The former means to clean between your teeth. The latter means to show off an object that possesses great value. Main Street Dental does both.

Inspired by the Tectum tiles used throughout the interior, we literally took strands of floss, scanned them, and integrated them into everything.

From the website, to the storefront, to even the furniture, everything had to be straight up flossin’.


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Tabor Orthopedics

Premiere Orthopedic Care

A bold color choice perfectly represents life in motion. 

Color tells a bigger story than most consciously realize. Beyond a logo, a website, or even a sign, it’s one of the most important aspects of building a memorable brand. That's why we selected such a vibrant, uplifting color to anchor Tabor Orthopedic. Inspired by the crisp, modern architecture designed by our friends at archimania, we created brand art that was simple, yet anything but bone dry.


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