Journal

Brand New

Sometimes good brands go bad.

To be honest, we like that kind of bad.


Not "robbing a liquor store" bad. We mean they've passed their expiration date. They're stale. They're dated.

That's because good brands go far deeper than what you see on the surface. A good brand hits people right in the gut, whether they realize it or not. A good brand elicits emotion, trust, and generally...just feels right. Once you establish a good brand, all you have to worry about is keeping your look tight. And that's where we come in.

Here are a couple of good brands that just needed a little LFB love to get the bad out.


 

Grinder Taber Grinder

since 1968

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Grinder Taber Grinder has built a foundation around commercial construction in Memphis.

As Grinder Taber Grinder entered its 50th year, it was time for a brand refresh. We worked to retain the equity of the existing brand while creating a bold new look. In addition, we built a suite of assets to be utilized across different mediums.


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Memphis Pool

Cleaning up more than pools since 2013.

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We dove right in utilizing the equity that they've built over time, while creating a new look to match the quality represented in every pool they build and service. 

Memphis Pool has a reputation of building the best pools in town, and they've been doing it for quite some time. Second generation owner and son of the founder wanted an updated brand identity that was as refreshing as a dip in a cool pool. Being around for over 70 years is a big deal, so kept that in the shallow end, while we went deep developing a tag line that speaks not only to what they do, but more importantly why they do it. 


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United Auto

Rediscovered & Remarketed.

Not your average repo man. We helped United Auto bring over fifty years in the industry to a new building, a new generation, and a direction. 

Kevin Wilson needed help. He needed to bring a look to his legacy that aligned with the current culture of the company. A second gen, family running recovery and remarking outfit based out of Collierville, TN, United Auto makes repo'ing cars feel like your saving the world. One vehicle at a time. 

Inspired by their past, we took their exiting artwork and injected new life. 


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We created two distinct wall murals commemorating two very important people to the heart of UA. We were given items that represented each individual and the things that made them remembered, and took those and interpreted it in graphic form.


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