Form Follows Function.
PAT WILLIAMS RACING
Pat Williams is a legend in the P Car game. In the pit, under the hood and behind the wheel his record speaks for itself.
Like the iconic 911 design that Porsche has riffed on for nearly 60 years, evolution and refinement of the essential artwork was the task when we rolled the PWR logo into the LFB garage for a tune-up.
As a nod to Pat’s special history on the track, we filled the Porsche badge with this checkered flag. We laid in a type that echoes that essential P Car script. And then, because you never forget your first, we stroked it with the same jade green palette of Pat’s most beloved ol’ 911.
We riffed on Porsche’s casual cursive and that iconic all-Caps as our jumping-off point for PWR’s type.
PHOTO/VIDEO
