Feast Your Eyes

HATTIE B’S HOT CHICKEN — FRANKLIN

This year we clocked in at the reclaimed Factory development in Franklin, TN to design Hattie B's newest—a funky old space with all kinds of limitations, opportunities, and problems to solve.

SERVICES

Strategy
Identity
merchandise
Environment
Digital

WEBSITE

HATTIEB.COM

EXTERIOR

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INTERIOR

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RETAIL DISPLAY

The modular merch wall at the new Factory spot in Franklin pulls double duty for us.

Form & function both get their shine when we can put a decorative/retail piece like this to work as infrastructure in the restaurant’s layout. It’s a bright, beautiful demonstration of brand moments we’ve designed, built to show off everything Hattie B’s has to offer.
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Hattie B's Hot Chicken
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Hattie B's Merch & Apparel