Sparkle Hard.
THE SET UP
Wiseacre Brewing put cocktails in a can. The Set Up is inspired by something authentically Memphis.
There was a time you’d roll up to the joint with your own liquor then buy the set-up inside to mix a drink. So when Wiseacre came to us for the Vis ID, art and branding, we knew just where to look.
The Set Up is inspired by something authentically Memphis.
As a tribute we ripped some type right off Wild Bill’s legendary handprinted sign. We sprayed it with graffiti textures & colors that pair to the flavors of each drink. It’s all a nod to classic, DIY Memphis good times.
PACKAGING
Wiseacre’s not trend chasing the seltzer game.
They took the time to craft a spirit driven, canned cocktail worthy of their name and our town.
WEBSITE
POINT OF SALE DISPLAY
This is how folks meet The Set Up for the first time in their liquor store.
We designed Wiseacre a portable, modular display case that works as a delivery device for the whole brand’s aesthetic. Art, Type, Color, Copy, Logo all swirl around, smash into this frame and leave it dripping with so much attitude and story.
“I once got busy in a Buccaneer bathroom. . .”
The display pays typography homage to the vandalized facades, wall stalls & backrooms of some classic Memphis dives.
If you know, you know…
MERCH / COLLATERAL
