An Instant Classic.


THE LOUIS HOTEL

A way station between the past and present, The Louis is a Delta gem, an elevated, 16-suite boutique hotel on the small town square of Wilson, AR.

SERVICES

Strategy
Identity
merchandise
Environment
digital

WEBSITE

thelouishotel.com

Designed as a wink to the worldly Tastemaker himself, King Louis Lorenzo Turdo, The Louis Hotel is a historic hotel with a story to tell.

Restored, renovated, reimagined. We took inspiration from the natural surroundings, with design that highlights that agrarian history and culture. in partnership with Jennifer Kleen of FODA Design and Brittany Sugg of Sugg Construction, The louis is a luxe, personalized experience from check-in to departure.

BRANDED ITEMS

SIGNAGE / WAYFINDING

COTTONWOOD

Cottonwood is above it all. Every Spring the fastest-growing native tree in America throws off the telltale puffs of fluffy white seed that so strongly resemble the cotton bolls on the Delta ground come Fall.

The patio rooftop at the Hotel Louis captures that sense of something in the offing, something on the air tonight, something deeply rooted yet also fleeting. It reminds us that though the evening won’t last, the seeds we sow, the roots we leave behind, just might.

UPLAND

Long staple upland cotton put Wilson on the map. Their rich Delta soil is one of the only places in the world it can be grown.

That native, rare quality is woven into everything at the louis hotel. And this elevated private meeting room is no exception. Welcome to Upland.

STAPLE

A Staple is an essential good. It’s something you can count on. With cotton it’s the fiber we measure quality by - the longer that staple, the finer the thread.

After a day of travel, there are few things more essential than the perfect Lobby bar, and you’ve found it at the louis hotel. Welcome to Staple.

MEND

Weaving together, reconnecting, repairing what was once damaged. The art of turning over, making new. You’ve arrived at Mend Spa.

balanced and timless, this restorative space needed custom art to match. the name and color palatte both nod to the intention of reconnecting guests to nature and the integration of natural materials in the healing process.

GRAND OPENING

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