Branding, Website, Strategy, Collateral, Advertising
Archetypally, we determined that Evans Petree was a classic Sage brand— one that speaks to our inherent need for truth, wisdom, and guidance.
“Why do you do what you do?”
From this one question, we helped Evans Petree determine the guiding insight into their work and develop a voice that reflected the commonalities in their diverse areas of expertise, as well as their desire to connect with their clients as true partners.
Evans Petree wanted modern and progressive, while retaining a traditional nod to the past. We responded with a timeless mark for their next 100 years, combining conventional column imagery with a contemporary interpretation of the letter E.
The color palette reflects the balance that Evans Petree wanted to strike with their new brand: the grays indicating a solid foundation, like stone and concrete, and the vibrant green indicating youthful energy and vitality. Even the typeface selection— a classic slab serif, updated with clean, modern edges— spoke to the dual nature of their new brand.
We crafted a specific user-experience to remove the unnecessary “fluff” of a typical law firm homepage: a prompt that funnels users directly to the information and contacts for their specific legal need.
This portal— flanked only by the new brand logo, identity, and tagline—allows the end-user to process the breadth and depth of Evans Petree’s client offerings easily and concisely.