Building their future.
CROSSTOWN HIGH
Before the first class walks its halls, Crosstown High charts a course to reinvent education in Memphis.
Set across two floors of Crosstown Concourse, Crosstown High opened in Fall 2018. In preparation for its first class, we were tasked with combining the vertical urban village aesthetics of Concourse with a school mission based in experience and exploration.
To create the color palette, we combined past, present, and future: the green of the Sears hoppers throughout the old building, the orange and navy of the current Concourse branding, and the silver of the night stars, representing exploration of the unknown and the excitement of discovery.STATIONERY / PRINT COLLATERAL
An X motif was woven throughout the art direction to illustrate the school’s emphasis on intersecting pathways and the literal abbreviation of Crosstown High: CXH.
INTERACTIVE DESIGN
SIGNAGE
SPIRIT WEAR
Inspired by the Sears employee service badges of yesteryear,
we created a timeless crest and iconography that will serve Crosstown High across all its sectors for decades to come.
